The AdLess Ad Campaign
The Brief
Create an advertising campaign which speaks directly to our commuters.
The Challenge
We can’t make our commuters’ trains go any faster, but can we make their journey feel shorter?
The Solution
Our mission has been to make our commuters’ journey better, through a campaign that has converted traditional communications into “ad-free” entertainment. Ranging from puzzle pages in print ads, extra ad-free minutes on Spotify, giveaways, to digital games and more.
